The Victim's Handbook: How To Blame The Guy
Who Wrote You A Free Check.
Jul 31, 2023
Florence, KY
KK arrives at ABR HQ to present RR capabilities to Matt and team. Matt inquires if building ManyChat functionality into RR is possible.
KK has never even heard of ManyChat, but says he'll bring it up with Joe Gratz.
Aug 10 2023
Joe begins Messenger Demo
Joe roughs out a conceptual demo panel. KK requests additional info so Joe can build a functional prototype.
Aug 11 2023
The "Smoking" Email
In this email, I simply mention the ManyChat/Messenger revenue along with other future-looking initiatives (weekly billing and upsells) that were also NOT implemented by Matt until 2024.
Aug 11 2023
Workflow Shared
ABR provides Messenger functionality as they are currently using it.
Aug 24 2023
"Test App" Video
The wireframe demonstration video literally labeled "test app" was sent to show potential and get feedback.
Sep 12, 2023
Code Review
Matt, Andrew, and Joe Gratz code review meeting.
Note: This review is after the "Test App" demo, and two months before the sale.
IMPORTANT NOTE
The idea that we would drop everything and devote a month-long coding project to...
A Messenger feature we don't need...
For a service we didn't offer...
Which had zero purpose for our business...
Prior to a sale taking place...
...is ridiculous.
Nov 6, 2023
Deal Day
Matt and crew arrive in Las Vegas to close the deal. KK and crew welcome them with open arms. The room is electric. The synergy of this merger is off the charts.
A magic moment for sure. The beginning of something with so much potential, so much talent, so much demand... you'd have to work overtime to screw it up.
Hold that thought.
Matt Begins to Focus on Messenger Integration
(the integration he now claims was represented as already done)
Dec 13 2023
Messenger Integration
Matt starts to focus on getting Joe the specs for the Messenger integration.
Jan 7, 2024
Messenger Proposal
Joe sends Matt a scope of work invoice prior to starting the integration.
Jan 12, 2024
Meeting to Finalize
Matt gives Joe the "thumbs-up" to start on the Messenger integration.
Feb 15 2024
Matt Checks in...
Joe provides Messenger update.
Apr 09, 2024
"Breathing Room" Call...
Matt needs "breathing room."
KK consents to defer payments for three-months. Matt stretches it to four.
These are the bullet points Matt shared with Joe and KK on the 2024 "breathing room" call.
THE GREAT
Trustworthy
- Every # I was told is accurate, no monthly surprises on bills, etc. - Zero issues in accounting
Click Image >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
THE BAD
- Messenger Integration
- Took longer and delayed price raise & RMTW clients coming over
Click Image >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
THE ELEPHANT IN MY HEAD
Matt's projections were off. That happens. But instead of pausing spending and head count in March... he accelerates it ahead of revenue growth.
Click Image >>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>>
Summer 2024
Messenger We Have a Problem
The Integration is tested with a handful of clients. It does not perform as expected. Redemptions are low and Matt shuts it down.
Matt said "we fucked up our agency by trying to merge it with repeat returns too quick..."
Aug 14, 2024
ABR Rewards
Matt has Joe do more Messenger development for "ABR Rewards" which is also scrapped after a few months.
Jun 2, 2025
Note Will Be Late
Not surprising. Late/partial payments had become the norm in 2025.
Jun 3, 2025
Note Will Be Late
Note will be late... "video edition."
For now, we are honoring Matt's request to keep the video private.
Jun 4, 2025
Note Will Be Late
Note will be late... "chart edition."
Jun 16, 2025
Note Will NOT Be Paid
Note payment goes from "late" to "ain't gonna happen" - for two months. Then it'll be lower the rest of the year.
In retrospect, Matt's subject line: Loan "Altercation" For 2025... seems more a Freudian slip than a misspelling.
Jun 18, 2025
Breathing Room #2 - Call.
We agreed to everything Matt asked for - and more. As long as he would prioritize our payments in the future and provide reasonable security clauses.
Go ahead and take a look.
Hit that red button.
Jun 24, 2025
Breathing Room - Granted.
We agreed to everything Matt asked for - and more. As long as he would prioritize our payments in the future and provide reasonable security clauses.
Go ahead and take a look.
Hit that red button.
Jul 15, 2025
Scapegoat Identified
Turns out Matt's money problems are not his fault.
Despite signing off on due-diligence prior to the sale and making every single decision since...
His money problems have nothing to do with his reckless-spending, over-hiring, or failing to implement the multitude of revenue streams that are constantly "just around the corner."
Nope. Kamron screwed him with a super-generous, zero-down, low interest, seller-financed deal on a business that printed money for 15 years straight.
The actual slides from Matt's "It's not my fault—I got screwed" presentation.
Instead of being thankful that his largest lender is bailing him out—yet again... Matt pulls out a flamethrower... sets it to "foolish" and pulls the trigger.
Matt's M&A "buddy" says we screwed him on the deal
The code sucks (despite Matt's experts saying all looked good during due-diligence)
Messenger functionality isn't as "claimed." (We'll just pretend the entire Messenger trail above does not exist)
And to top it off... despite Matt missing payments left and right for almost two years... "WE" are in breach...
Not to worry though, Matt's gonna do us a solid and offer to reduce the price instead of suing us.
8/16/2025
The final call
Open for comments and screenshots
Where Matt calls me a "fucking narcissistic ass" (page 20) is classic.